In the previous class of Digital Marketing, we watched a video on Big Data, it kinda scared us! it's like we were being watch or something and all our actions are tracked through all the devices we use. Every time we use a computer, access our phones, or open an app on a tablet, we’re leaving a digital trail. Most people are vaguely aware that
Google knows what they’ve searched for, or that
Facebook knows who their friends are, but it goes much, much deeper than that. In short, the scary things that we let them know are things like everything we have searched on the search engines, our gender, age or age group, relationship status and whether its going to last based on the activities you do, it know where all we have traveled. In the UK, police have access to data from thousands of networked cameras across the country, which scan license plates and take photographs of each car and their driver. In the U.S., many cities have traffic cameras that can be used similarly. Your phone gives out so much more information like where you work, what's your routine, what you buy using internet banking or credit cards, and much more! just google it and you will find it.
So what is this thing called Big Data? Big data is data sets that are so voluminous and complex that traditional data-processing application software are inadequate to deal with them. Big data challenges include capturing data, data storage, data analysis, search, sharing, transfer, visualization, querying, updating, information privacy and data source (Wikipedia, 2018).
This reminded me of the series I used to follow on "Persons of Interest", it uses the same but to track people and know of things before hand to enable the higher ups to take action. It uses "The Machine" that is capable of collating all sources of information to predict and identify people planning terrorist acts. Anyway, back in the real world as we know it, people were using basic analytics to discover the market trends and insights before big data analytics appeared. Since Big Data Analytics has been discovered into businesses,
it helps companies to gather, organize and analyze the information which could be helpful for both present and future decision making. Businesses can now identify the trends, insights, patterns and relationships for instant decisions. With the speedy and efficiency of big data analytics, it provides businesses the capability
to work efficiently and stay agile which provides a competitive advantage to the companies.
So, its not all bad, there are useful things people do with these Big Data especially to market their products, well sometimes its annoying when they flood your mailbox with reminders but sometimes it can be useful.
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